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The webinar that replaced the lead form

The form became a webinar. Budget then followed payments, not sign-ups.

engagement
90 days, ongoing
category
Coaching & Education
services used
Performance MarketingSales Funnel SystemsBusiness Growth Strategy
Expertisor Academy
before50
after · 90 days2,000
leads / month

the problem

Where it stood

Expertisor Academy sold a strong programme to a cold audience through a single lead form and a sales team that called back the next day. A trickle of leads, most of them price-shoppers, and no way to tell which ads produced the ones that paid.

what we did

Three moves

  1. 01

    Rebuilt the offer around a webinar

    Replaced the bare lead form with a free live session that pre-sold the programme, filtered for intent and gave sales a warmer call.

  2. 02

    Structured Meta and Google for testing

    One conversion event across both platforms and a fresh creative batch every week.

  3. 03

    Wired attribution to the CRM

    Every registrant tagged by campaign and creative through to payment, so budget followed revenue rather than form fills.

the result

Where it landed

Cost per lead fell 61% as volume climbed. Six months in, revenue was four times the starting baseline, on the same sales team.

in their words

THE BRAND X transformed our entire lead generation system. We went from 50 leads/month to over 2,000 leads/month in just 3 months.

Expertisor Academy

next study

Mentor HubA cohort sold out on cold traffic
All work

next step

Make yourpipelinepredictable.

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