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A full calendar on the same budget

Nothing was wrong with the ads. The fix was how fast someone answered.

engagement
60 days
category
B2B Services
services used
Conversion OptimizationSales Funnel SystemsPerformance Marketing
Scale Labs
before1
after · same budget3.4
× booked calls

the problem

Where it stood

Scale Labs, a B2B consulting firm, had steady traffic and a calendar that stayed empty. Leads filled a form, waited for a reply and by the time a consultant called had already booked with someone else.

what we did

Three moves

  1. 01

    Audited the funnel step by step

    The leak was not the ads. Qualified leads were waiting a working day or more for a reply, and some never got one.

  2. 02

    Automated the first reply

    WhatsApp and email fired on submission with the consultant's calendar in the first message. Ownership rules routed each lead the moment it landed.

  3. 03

    Tested the landing page

    Variants of headline, proof and form length, one change at a time. The winner had a shorter form and client logos above the fold.

the result

Where it landed

Close rate improved 47% with no extra spend, because prospects were on a call before they had time to shop around.

in their words

The creative testing alone paid for the retainer. Our best-performing ad was one we would never have approved on instinct.

Arjun M.Director, Scale Labs

next study

Expertisor AcademyThe webinar that replaced the lead form
All work

next step

Make yourpipelinepredictable.

60 minutes. We audit your funnel live, show you where the leaks are, and tell you plainly whether we can help. No deck, no pressure.

pick a time · or call +91 72004 22242

direct lines

India